![]() ![]() This was a wonderfully collaborative and rewarding project to develop, as it required the creative input of many different aspects of the design team - from Industrial Design to Color Trim and Graphics and CGI - each contributed a piece of the puzzle to bring this other world to life. Bombay Royale Hope Street Hope Street (label) Deep Funk (CD, LP) Global Grooves (CD, LP) We realize that there are many different interpretations of the standard grades used for pre-owned vinyl record albums & CD, so we thought we'd offer you the ones that we are working with, so you have an idea what we mean when we give the grade for a non. It is always exciting to design for a "What if…" scenario, and the brief to create a motorcycle that would both be recognisably Royal Enfield, but at the same time push what a Royal Enfield could be was a real challenge. Speaking about the new concept, Mark Wells, Chief of Design, Royal Enfield, said, "The aim, through this challenge, was for the Royal Enfield team to embark on a new creative journey with the SG650 Concept starting from within Royal Enfield's classic design sensibilities and then pushing into a whole new era of what the Royal Enfield's of the future could look like."Īdrian Sellers, Group Manager, Industrial Design and lead for the SG650 Concept project, said, "We're really excited to unveil this concept and write another chapter in the rapidly evolving story of Royal Enfield design. The SG650 Concept starts from within Royal Enfield's classic design sensibilities and pushes into what the future could look like ![]()
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